Walden - Current Students - NTU - Course Desc

Inside.Waldenu.Edu>Degree Program Resources>Current Students - NTU - Fall 2005 Course Sched - Page>Current Students - NTU - Course Desc - NMBA-6150
Inside.Waldenu.Edu Inside.Waldenu.Edu 2007-2008 Academic Calendar Academic Calendar Bookstore Catalog Commencement Degree Program Resources Disability Services eMall at WaldenU Faculty Governance Financial Aid Financial Services Forms KAMs Library Office of the Provost Registrar Research Center Residencies Student Organizations Student Support & Customer Service Writing Center Veteran's/Military Benefits	NMBA-6150 Technology and Operations - Moore's Law and Other Business Accelerators (NB 710) Contributing Scholar - Janie Fouke, University of Florida 3 Semester Credit Hours Course Description Managing within a corporate structure is a challenge, but when the competitive setting is changing rapidly, when those changes span the entire globe, a new set of skills are required. One of the drivers for competition is technology. To use its rapid changes to advantage, a corporation must continually assess and modify its business model. This requires risk-taking decision making. Flexibility, intentionally embracing change, these are keys to remaining competitive. There are strategies that corporations can use to prepare themselves for change. How they are organized, how they use the past to inform the present, how they protect their advantage . . . these and other issues are at play. A corporation could react to change, manage change or lead change (so others have to react to it) and there is no doubt which position the industry pace setters would select. This course covers the theory and practice of preparing for technological advances and for routinely folding anticipation of change into corporate strategy. Students will learn how technological innovation evolves, how to protect it, and how to align it with the organization’s strategic direction. Students will see the tools that are available to help evaluate innovations and to evaluate collaborative opportunities. They will explore the process of managing new products, including the timing of their introduction. The students will also study the tools required to manage the various new product teams, including communication and networking across business units. Prerequisites: Admitted Status or Chair permission. Course Objectives Students will: Gain an appreciation for the role that creativity plays in innovation Understand the dynamics that contribute to the success of various technologies Determine the role that technology plays in a company’s strategy Learn tools for evaluating and protecting technologies Explore organizational strategies that optimize for innovation Learn to plan for, cope with, lead and manage in the setting that fast-paced technological change generates for a company Course Topics Corporate Concerns: What is innovation? Introduction Creativity and innovation Sources of creativity Innovation from collaboration Where do you find it? Innovation in products Innovation in processes Risks of innovation Cycles of innovation How do you define and benchmark innovation? Technology selection (or survival) How to value technology How to time new technological development Strategies to improve timing of technological introduction Planning for and Managing Innovation: Where are you now? Strategies to improve timing of technological introduction Determining the organization’s current position Determining core competencies What tools can you use? Quantitative tools for selection of innovation projects Qualitative tools for selection of innovation projects Strategies involving collaboration Types of collaborative agreements Evaluating collaborators How do you protect your new products and processes? Evaluating collaborators Protecting innovation Diffusion of innovation Mapping Innovation into Corporate Strategy: How (and where) should you be organized? Organizing for innovation Patterns of organizations Global innovation Constituency identification How do you manage product development? Patterns of new product development processes Connecting the customers and the suppliers Manufacturing concerns New product performance metrics Innovation process performance metrics What are the issues with managing diverse teams? Building new product development teams Managing new product development teams How do you role out a new product? Timing a new product’s market entry Distribution, supply chain issues Tailoring the marketing plan to the constituency Technical Requirements There are no additional software or application requirements for this course. You will be required to have Windows Media Player to view the lectures. For the standard technical requirements, please go to the link below: http://www.waldenu.edu/c/Files/DocsGeneral/Getting_Started_Guide.pdf Textbooks Required: Burgelman, Clayton M., Clayton M. Christensen, and Steven C. Wheelwright. Strategic Management of Technology and Innovation, 4th Edition. New York: McGraw-Hill/Irwin, ISBN: 0-07-253695-0, 2004. Optional: Christensen, Clayton. The Inventor's Dilemma. New York: Harper Business Essentials, 2003. Christensen, Clayton and Michael E. Raynor. The Inventor's Solution: Creating and Sustaining Successful Growth. Boston: Harvard Business School Press, 2003. Christensen, Clayton M., Erik A. Roth, and Scott D. Anthony. Seeing What's Next: Using Theories of Innovation to Predict Industry Change. Boston: Harvard Business School Press, 2003. Course Reader. *Disclaimer:* The course syllabus may differ slightly from this course. Descriptions will be provided in your online course. Textbook information is provided only to give more information about the course. Do Not use this information to purchase a textbook. Up-to-date information will be provided when you register.

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